How to Write the Perfect Job Description

Did you know? Women only tend to apply for jobs when they meet 90%+ of the criteria, but men will apply when they meet just 60%.

Or, what if we told you that years of experience is actually a terrible predictor of whether someone’s good at their job?

Words matter… and if you want to attract a large candidate pool, you need to use them wisely.

How many requirements you list, the phrases you use and even the word count of your job description can have a serious impact on who applies.

Find out how you can use behavioural science to grow your candidate pool and create high converting job descriptions…


The webinar will cover:
- The impact wording can have on applications
- How to optimise your job ads for diversity
- What ‘gendered language’ is all about and how to avoid it
- How to list requirements, benefits etc for more conversions